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May 21 2013

Art Prints

ccaron:

(c) Trevor Moody - Art Prints

Giant Squid & Sperm Whale, Predator & Prey Series, 2013.

One recent project I have been working on is a new line of art prints for Dirigo Craft. While the goal is to realize these designs into textiles (allover print shirts,) there is an awful lot that goes into finding a manufacturer that aligns with our values. In the meantime, I’ve taken these hand-drawn designs by Trevor Moody and materialized them into art prints, which are available through our Etsy store or by emailing dirigocraftco@gmail.com.

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Apr 25 2013
designersof: I’m working on a type-based calendar for my office! :) 

designersof:

I’m working on a type-based calendar for my office! :) 

Apr 24 2013
thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project! thedsgnblog: Ben Geier    |    http://bengeier.com “Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.” I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids. the design blog:  facebook  |  twitter  |  pinterest  |  subscribe Sweet project!

thedsgnblog:

Ben Geier    |    http://bengeier.com

“Ongoing side project where I redesign all the logos of my favorite record labels in a retro style. Taking lots of Inspiration from the Batman Animated Series.”

I’ve always a had deep interest in the arts. I grew up writing music in rock bands and creating record artwork for those bands and friends as well. I enrolled in a design program at Columbia College Chicago and also started working as an animator in Chicago at Design Kitchen, which led me into the digital design world. I live outside of Chicago, in one of the western suburbs with my wife and kids.

the design blog:  facebook  |  twitter  |  pinterest  |  subscribe

Sweet project!

Apr 23 2013
mattmakesatypeface: First off, I had my second child over the weekend! Yay! So this might be the last post for like a month, and I decided to just post it before finishing the capitals. So, capitals and lowercase. I am trying very hard to unify the design elements in each set into a cohesive unit. The big problem I was having before was having different terminals for different letters. The a,c,f,j,r, and y had ball terminals while the s,t, and z had terminals that looked more like my serifs. On the capital side, all of the terminals were pretty much the same, and the lowercase z had basically the same terminal as my capitals. What I did to try to solve my problem was I went to my lowercase s and drew new terminals from that letter and grafted it on to my others. The result was more consistency. And a happier Matt. My other big problem? L  e t  te r   sp  a c I n  g. Basically, I am doing all of this in Illustrator. Why? I do not have FontLab. I will be purchasing Fontographer at the end of the year and will place all of my glyphs in then. So my letterspacing could use some work, and I know that. My plan is to keep setting all of the letters by hand so I can see them in small sentences and edit my designs that way until I can do something else. I tried downloading FontForge so I could make my designs in there but it will not import Illustrator files. Bummer. As always, thoughts on my letters so far?

mattmakesatypeface:

First off, I had my second child over the weekend! Yay! So this might be the last post for like a month, and I decided to just post it before finishing the capitals.

So, capitals and lowercase. I am trying very hard to unify the design elements in each set into a cohesive unit. The big problem I was having before was having different terminals for different letters. The a,c,f,j,r, and y had ball terminals while the s,t, and z had terminals that looked more like my serifs. On the capital side, all of the terminals were pretty much the same, and the lowercase z had basically the same terminal as my capitals.

What I did to try to solve my problem was I went to my lowercase s and drew new terminals from that letter and grafted it on to my others. The result was more consistency. And a happier Matt.

My other big problem? L  e t  te r   sp  a c I n  g. Basically, I am doing all of this in Illustrator. Why? I do not have FontLab. I will be purchasing Fontographer at the end of the year and will place all of my glyphs in then. So my letterspacing could use some work, and I know that. My plan is to keep setting all of the letters by hand so I can see them in small sentences and edit my designs that way until I can do something else. I tried downloading FontForge so I could make my designs in there but it will not import Illustrator files. Bummer.

As always, thoughts on my letters so far?

Apr 23 2013

staff:

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Apr 04 2013
mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part.  mcgillvraydesigns: I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides. Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications. Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in). I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him. Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point. Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal. Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well. Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part. 

mcgillvraydesigns:

I have been waiting to show this set for a while! I recently had an opportunity to do some identity work in the form of a freelance job for a former professor of mine, David Puelle, who runs his own studio. The client was Atlantic Peptides, a company that produces peptides.

Peptides are short chains of amino acid monomers linked by peptide bonds. For more on peptides, go here. Specifically, Atlantic Peptides use peptides in medical applications.

Anyway, not the easiest client to design a logo for. A few things I had in mind going into the project, were words like bond, chain, test tube, molecule, medicine, etc. I really wanted to create a logo that was going to be versatile in terms of color, size, and special arrangement, while being visually descriptive (or at least give a viewer a hint of what field the company is in).

I have here five of the best options that I gave for choices to the client, through David Puelle, as I was working for him.

Logo 1 I felt to be the best overall, and most professional looking of the set. I imagined molecules being bonded together into the “A” form. The logo is actually the end of an evolution of ideas, which began with what I have labeled Logo 2 and was continued in Logo 5. I began with Adobe Garamond Pro, which seems to be a typeface favored by the medical profession, and ended with H&FJ Gotham which is favored by many professions, and is pretty ubiquitous at this point.

Logo 3 (I suppose it is actually a wordmark) is the most literal interpretation, being the name typeset in Garamond Pro with molecular chains forming off of it. It seems to be pretty clear what field a company using this logo would be in. Color wise, it had a few options, but would definitely have to be horizontal.

Logo 4 was my favorite logo, because of the icons. Most of my work is poster based, but I love Identity work and hope to do more given the opportunity. This logo gave me a chance to do a logo that had an icon driven aspect as well, meaning it could live as a lock-up of text (American Gothic and Gotham) and icon, or their separate forms. I made separate icon sets that allowed a viewer to see what Atlantic Peptides does. They work with DNA, peptides, and chemistry equipment (which is used a test tube to represent).  The icons have them as separate entities and as combinations, like having the DNA and test tube combined. Color options were given, and obviously it could be visually dynamic as well.

Sadly, none of the options were chosen, another designer who was working with David was picked over me but it was a really fun experience that I hope to have a again, except the not being chosen part. 

Mar 30 2013
Mar 29 2013
Mar 26 2013
Mar 24 2013
Mar 23 2013
Mar 19 2013
Mar 16 2013
Lily at the store

Lily at the store

Mar 01 2013
mattmakesatypeface: My lowercase is basically done, but not ruling out more revisions. It might not look like it, but there is a fair amount of changes since the last post. Every serif has been revised and more that I can’t remember. A few terminals still need changing (like making the descender of the “y” look more like the “j.” Capitals have also undergone a lot of changes even though this is the first time posting them, maybe I will post all of my work on them in a couple of days, or tomorrow or something. What do you think? mattmakesatypeface: My lowercase is basically done, but not ruling out more revisions. It might not look like it, but there is a fair amount of changes since the last post. Every serif has been revised and more that I can’t remember. A few terminals still need changing (like making the descender of the “y” look more like the “j.” Capitals have also undergone a lot of changes even though this is the first time posting them, maybe I will post all of my work on them in a couple of days, or tomorrow or something. What do you think?

mattmakesatypeface:

My lowercase is basically done, but not ruling out more revisions. It might not look like it, but there is a fair amount of changes since the last post. Every serif has been revised and more that I can’t remember. A few terminals still need changing (like making the descender of the “y” look more like the “j.”

Capitals have also undergone a lot of changes even though this is the first time posting them, maybe I will post all of my work on them in a couple of days, or tomorrow or something.

What do you think?

Dec 14 2012